Retale
Capsule collection campaign
We responded to the following brief: "how to improve the lives of seniors?". We begun from the observation that the main issue for this age group was isolation. In addition to this, we also found that the telephone assistance services (e.g., S.O.S Friendship, etc.) were all operated by seniors.
We know they have time, we assume people want to be able to to prove they are still part of the society. Why don't we create places were elder people can provide help and advices to younger, as it was a common thing int the past ? Therefore, we created Yould, a virtual reality space dedicated to {re}connect generations.
